It’s quite the journey, isn’t it? One day you’re standing at a podium, a familiar face in the political whirlwind. The next, you’re aiming for a different kind of spotlight, hoping to charm the nation from a television studio. Many people try to make this leap, dreaming of becoming a beloved media star.

But what happens when the audience just isn’t buying it? What if your past connections, especially to an administration many Americans were glad to see go, make viewers reach for the remote? Well, sometimes, the bright lights of television can expose some rather uncomfortable truths.

The Psaki Bomb Fizzles

One recent example from the liberal media landscape offers a rather stark answer. Jen Psaki, once the voice of the Biden White House, hoped to make a splash at MSNBC. Instead, her much-hyped arrival has turned into what one outlet called a “major Psaki dud.” The numbers don’t lie, and they paint a grim picture for her show, “The Briefing with Jen Psaki.”

In its first month, the show lost a staggering 47% of the audience previously held by Rachel Maddow and Alex Wagner in the same primetime slot. That’s nearly half the viewers deciding they’d rather be doing something else. According to The Post Millennial, Psaki’s show pulled in an average of just 971,000 viewers from its launch on May 6 to May 28. For the all-important 25-54 age group, prized by advertisers, the drop was even worse – a 52% plunge. Ouch.

From ‘The Post Millennial’:

“The Briefing with Jen Psaki” had on average around 971,000 total viewers from its launch on May 6 to May 28. This marked a 47 percent drop from the audience that was pulled by Maddow and Alex Wagner.

Viewers who are seen as more valuable in the industry, those between the ages of 25-54, had a 52 percent drop after Psaki took on Maddow’s slot.

From Press Briefings to Ratings Blues

It seems her desire to be a media star is running headfirst into a wall of public opinion. After all, Psaki spent years defending the policies and narratives of the corrupt, failed Biden administration. Perhaps Americans are simply tired of the spin. One media insider bluntly told the New York Post, “She’s kinda boring. She’s not a great broadcaster.” When your main selling point was relaying messages from an unpopular presidency, it’s tough to suddenly become America’s sweetheart.

The problem isn’t just Psaki, though. Her struggles are part of a bigger headache for MSNBC, which saw its second-worst May viewership in the network’s entire history. It seems the channel’s attempt to inject “new energy” with figures tied to the old establishment has backfired spectacularly.

The Network’s Nosedive

Take “The Weeknight,” the show that replaced Joy Reid’s program. It features a lineup including Symone Sanders, a former spokeswoman for Kamala Harris, and Alicia Menendez, daughter of a disgraced former senator, alongside former RNC chair Michael Steele who has long turned against the GOP. This ensemble managed to lose 19% of Reid’s audience from her final month, dropping from 955,000 viewers to an average of just 772,000 in May. The message from viewers seems clear: more of the same establishment voices isn’t what they’re looking for.

Overall, MSNBC’s primetime viewership in May plummeted by 24% compared to earlier in the year, and their total day viewership tanked by 33%. Some insiders try to blame “news fatigue,” but that excuse wears thin when you see where viewers are going. Fox News, for instance, saw its primetime audience jump 23% during the same period, averaging 2.46 million viewers.

Viewers Vote With Their Remotes

It appears the “Biden hangover” is real, and Jen Psaki is feeling its full effects. Americans made their choice in 2024, opting for a different direction under President Trump. They seem to have little appetite for personalities so closely linked to the policies and political games of a past they rejected. When you try to build a media career on the coattails of a failed presidency, you can’t be surprised when the audience changes the channel. This isn’t just about “boring” broadcasts; it’s about a fundamental disconnect with everyday Americans who value common sense and aren’t interested in more lectures from the D.C. bubble.

The ongoing ratings disaster at MSNBC, highlighted by Psaki’s nosedive, sends a powerful message. It hints that perhaps parent company Comcast, reportedly considering spinning off the network, sees the writing on the wall too.

In the end, the free market of ideas—and viewers—has a way of sorting things out. Political operatives can try to rebrand themselves as media darlings, but if the public associates them with failure and out-of-touch narratives, the ratings will tell the true story. Americans are smart enough to see through the spin, and they’re voting with their remotes.

Key Takeaways:

• Psaki’s show tanks; her Biden administration ties are a ratings killer.
• MSNBC’s ratings plummet as Americans reject its liberal echo chamber.
• Viewers flee establishment media, seeking truth and conservative values elsewhere.

Sources: The Post Millennial, New York Post