In recent years, a troubling trend has emerged in corporate America: companies bending over backward to embrace far-left or “woke” policies. These initiatives, disguised as Diversity, Equity, and Inclusion (DEI) programs, have done more to alienate loyal customers than to foster any real change.

The result? Furious backlash, boycotts, and millions in losses for some businesses. It’s a classic case of companies forgetting who they serve—their customers, not the radical activists pushing a political agenda.

Take Bud Light, for example. They learned the hard way what happens when you shove a political message down your customers’ throats. After an immediate and ferocious boycott, sales tanked, and the company found itself hemorrhaging money. The message was clear: get woke, go broke. Now, another company has seen its “commitment” to woke politics burn the bottom line. And they are openly repenting.

From Fox Business:
Ford Motor Company is backing away from some of its diversity, equity and inclusion (DEI) initiatives, becoming the latest American firm to pump the brakes on “woke” policies this year and joining the likes of John Deere, Lowe’s and Tractor Supply.

Anti-woke activist and filmmaker Robby Starbuck, who has been leading a campaign exposing major corporations’ woke policies, reported on X on Wednesday that he was in the middle of an investigation of Ford when the company sent him documentation indicating that it had made some changes.

Ford Motor Company has become the latest big name to finally wake up and smell the coffee. This week, Ford announced it’s pulling back from its “woke” DEI policies, joining the ranks of other major companies like John Deere, Lowe’s, and Tractor Supply that have decided enough is enough. Ford’s decision comes as more and more Americans are fed up with corporations pushing divisive social agendas instead of focusing on business.

Robby Starbuck, an anti-woke activist who’s been leading the charge against this nonsense, has taken credit for Ford’s turnaround. Starbuck, who’s made it his mission to expose the hypocrisy and overreach of woke corporate policies, recently revealed that his investigation into Ford’s practices prompted the company’s change of heart. Ford CEO Jim Farley sent a letter to employees this week outlining the company’s decision to scale back its DEI efforts. Farley cited the ever-changing “external and legal environment” around political and social issues as a reason for the shift.

In his letter, Farley didn’t mince words. Ford is ditching quotas in hiring and refocusing on what really matters: business. The company is also stepping back from participating in the Human Rights Campaign’s (HRC) Corporate Equality Index—a scorecard used by leftist activists to pressure companies into supporting LGBTQ+ policies. Farley also mentioned that Ford’s Employee Resource Groups (ERGs) are now open to all employees, signaling a move away from the exclusionary identity politics plaguing corporate America.

For Starbuck and his supporters, Ford’s move is a major victory. He took to social media to celebrate, claiming credit for similar changes at Lowe’s, John Deere, and Harley-Davidson. “We are winning and one by one we WILL bring sanity back to corporate America,” Starbuck declared. And he’s right. Americans are tired of corporations pushing radical agendas at the expense of common sense and profitability.

As the tide turns, more companies may start to follow Ford’s lead. The message is simple: if you want to stay in business, listen to your customers, not the woke mob. The battle over corporate America’s soul is far from over, but with wins like these, sanity just might have a fighting chance.

Key Takeaways:

• Ford Motor Company is rolling back its “woke” DEI policies, joining other major companies like Lowe’s and John Deere.
• Anti-woke activist Robby Starbuck claims credit for prompting Ford’s shift away from progressive social agendas.
• The backlash against far-left policies is gaining momentum, with more companies starting to prioritize business over divisive politics.

Source: Fox Business