Democrat Strategist Turns on His Own Party – ‘Our Brand Sucks’
Democrat Strategist Turns on His Own Party – ‘Our Brand Sucks’

It’s been one month since Democrats were left humiliated on Election Day. Not only did they lose the presidency, but also the House and the Senate.

Indeed, this was a clear referendum on the entire Democratic Party. The American people have simply had enough of the left’s woke agenda.

Now, a top Democrat strategist who helped Barack Obama win Florida back in 2008 is turning on his own party. He’s saying that if Democrats want to win any future elections, the party needs a major overhaul.

From Fox News:
“IT IS TIME TO STOP talking about 2024,” Steve Schale, CEO of the super PAC Unite the Country, told his party in a Substack post for The Bulwark on Wednesday.

“The real conversation is how my party went from the broadest electoral mandate of the previous twenty-five years, with the biggest majority in the Senate in the previous thirty years, to a shell of itself—a political organization that can hardly be classified as a national entity anymore,” he continued.

The Democratic Party suffered major setbacks up and down the ballot in the 2024 elections, as President-elect Donald Trump recaptured the White House, and the GOP flipped the Senate and held on to their fragile majority in the House. Schale warned that Democrats were on a losing streak in Florida, Ohio and Iowa, and it was only going to get worse if they didn’t make “real structural changes” to the party.

Schale Doubles Down

Schale went on to suggest spending more money earlier on ads that focus on crime and the economy. He also called on Democrats to combat the right’s “advantage” in the podcast and social media world by “building” their own “ecosystem” to deliver information and persuade voters. However, Schale made sure to add that these strategies will fail if Democrats don’t change their messaging immediately.

“The truth is we got here because our brand sucks,” he admitted. “We tend to put voters in different buckets—black, Hispanic, young, gay, etc.—and treat these groups like they are more progressive than they really are, and somehow unique from each other. At the same time, we’ve made decisions to stop talking to large chunks of the electorate.”

Schale then argued that Democrats need to invest in all 50 states.

“But we have a bigger problem,” he continued. “Sure, we can win elections under the right circumstances, but we no longer have anything remotely close to a long-term winning coalition.”

Schale concluded by saying that Democrats must reach out to “median” voters who aren’t partisan.

“We’ve seen what happens when we don’t listen to voters—when we focus on reinforcing our tent instead of expanding it, and when we move our message outside of the mainstream,” he stated. “This is an opportunity for my side to redefine our values for voters who have stopped listening. Get this right, and we set ourselves up nicely for the next decade. Get this wrong, and we could be in the wilderness for a very long time.”

The Democratic Party’s biggest mistake in recent years was moving too far left. Only time will tell if they are able to turn this around in future elections!

Key Takeaways:

  • Liberal strategist who backed Barack Obama turns on Democrats.
  • He’s admitting that the Democrat “brand sucks.”
  • He’s calling on Democrats to completely overhaul their party.

Sources: Fox News, The Bulwark

December 5, 2024
James Conrad
James is an Ivy League graduate who has been passionate about politics for many years. He also loves movies, running, tennis...and freedom!
James is an Ivy League graduate who has been passionate about politics for many years. He also loves movies, running, tennis...and freedom!
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